ABOUT ME
Award-winning Creative Director and Senior Writer with a unique approach to creating effective entertainment. Career experience:
Creative Director at Concept 80- a creative production company creating full-stack-filmmaking for high perfrformance brands including NASCAR, Jaguar TCS Racing, Nissan Nismio, Sail GP and more. Leading and working with a team of multi-talented short and long-form dierectors, editors, process and creators.
Creative Director at Krow Kinetic -leading a team of creatives and designers developing social, CRM and experiential campaigns and communications for BMW, Porsche, Stellantiis brands and the 2025 launch of Farizon electric vans.
Assoc ECD for BMW at the supra-disciplinary agency THE GAME - developing a new brand platform and campaigns across social, experiential and PR.
Creative Director for NatWest Business at The & Partnership - Leading a distributed team of creatives and designers between London and Scotland. Also won Audible global Social pitch and Salesforce B2B UK.
European Creative Director for Toyota at The & Partnership - For 3 years I was responsible for 7 multichannel European launch campaigns for Toyota, and leading multiple teams across Europe.
Global Creative Director for Jaguar and Land Rover at Spark44 - For 7 years I developed global multichannel campaigns for Jaguar and Land Rover. I created work that made JLR famous, won EFFIE’s, Arrows and more, and helped triple sales in 5 years. I developed award-winning multichannel campaigns that included a Super Bowl spot with Oscar-winning directors and actors, a YouTube documentary campaign with a Le Mans-winning racing driver, a David Beckham campaign for China, plus content campaigns with protege athletes and Team Sky cyclists. I was responsible for the concept and delivery of a dozen multimedia campaigns delivering brand fame across all platforms globally.
Retail Creative Director for Samsung at Cheil - Creating UK campaigns, POS and in-store ideas for all Samsung consumer products.
Senior Creative Writer at DLKW - Helped win over £50M of new business including the award-winning UK launch campaign for eBay, Vauxhall Astra,Birmingham Midshires and COI business.
Awards include: 2x Global EFFIE's, 3x Arrows, 3x Campaign Big Awards, 1x Cannes, 2x Premix, 1x Epica & Shots.
My responsibilities and experience include:
Entrepreneurial creativity - Developing pitch-winning, award-winning, multidisciplinary campaigns that grow agency and client business.
Leadership - Directing, motivating and inspiring creative teams with a positive, collaborative approach. Confident presentation skills and collaborative spirit with teams, management and clients.
Management - Experience and passion for leading teams through regular line-management including 1 to 1’s and reviews. Experienced in senior client and agency relationships.
Visionary Creative - Specialist in modular, multi-channel campaigns with experience across social, digital, ambient, tv, film, radio, & OOH.
Hands-on creative - Idea creation, copywriting, art direction, content creation, presentation and extensive production knowledge across film, print, digital and social. 20+ years experience working with directors, photographers and production partners to create excellence in craft.
Ai Integration - Enhancing work process and creative development from storyboarding and scriptwriting to vo’s, visuals and film.
It’s been an amazing ride transforming brands and businesses. Contact me to help your brands get famous.
07747 563460