ABOUT ME
I'm an ECD/Creative Director/Writer with 20+ years experience creating multi-channel European and global campaigns and winning pitches.
Most recently I was at Krow Kinetic, part of Krow Group, as the Creative Director for a number of automotive and mobility brands.Our social recruitment campaign for BMW was shortlisted at the 2025 Drum and Marketing Week Awards. I also helped win the Farizon electric vans account and supported on the Honda and Post Office accounts.
Previously I was Assoc ECD for BMW at The Game, creating global advertising and social campaigns and leading a distributed team of creatives, designers here and in Munich.
For 4 years I was a Creative Director at The & Partnership, working primarily on Toyota and Lexus Europe. I was responsible for creating multiple, multi-channel European and global campaigns for Toyota and won three pitches for Audible, Salesforce and Kinto Mobility. I worked with Emmy award-winning director Jake Scott and Top Gear director Nigel Simpkiss, bringing craft and creativity to the Toyota brand in multi-channel, modular campaigns. I was also the Creative Director for NatWest Commercial, Business leading a distributed team of creatives and designers across London and Scotland.
Previously I was a Global Creative Director at Spark44. I was there from the start: Twelve of us in a rented room buying our own layout pads and dreaming of resurrecting Britain’s iconic Jaguar brand. Eight years later Spark44 was a global network of twenty offices and a thousand people. And I like to think the ten global advertising campaigns I jointly created went some way to help that incredible growth.
We created advertising that made JLR famous. And helped grow the JLR business in five years from 250,000 to 650,000 annual sales in 2018.
My work won numerous awards along the way, including three British Arrows, two EFFIE'S, a Cannes Lions Finalist, Campaign Big Awards, Shots and an Epica.
From Superbowl spots with Hollywood actors and working with directors including Tom Hooper, Martin Campbell, Matthew Vaughn and Sam Brown, we created everything from long-form documentaries, TVCs, content films, website experiences, print, digital, retail and even eDMs. That’s the Spark44 model that broke industry convention with its unique multi-channel, joint venture partnership.
The opportunity to be involved with Spark44’s unique proposition came about from my rare combination of integrated experience, having worked at agencies including Cheil, Publicis, Grey, DLKW, DDB, SaatchiX, VML, AMP and Sapient Nitro:
At Cheil, I created integrated and retail campaigns for Samsung.
At Grey, I was responsible for a Nokia worldwide phone launch campaign, as well as the Lenor and Piriton business in the UK.
At DLKW, I helped win £50m of new business, including Vauxhall Astra, DVLA, DFES and Birmingham Midshires accounts and was responsible for launching eBay in the UK with a multi-channel, award-winning campaign.
Previously I launched a media-focused integrated agency called Virtual Circle. It was 360 thinking that was a little before its time.
And before that, back in the last century, I learnt my copywriting craft with the MadMen at DMB&B and BMPDDB.
It’s been an amazing ride transforming brands and businesses.
Call me on 07747 563460 or email mrmartinc@icloud.com if you think I could help you and your brands.